Presidency

CPVO 'Plant Breeding Success Stories' continue with another example of a promising European enterprise: Advanced Berry Breeding. With its headquarters based in The Netherlands, the company's main focus is breeding innovative raspberries with low inputs —less water, les fertilizer and chemicals—while setting new standards in grower ease, post-harvest quality and profitability. Today, we discuss the latest trends in the sector with Mr. Hubert Gadret, Chief Executive Officer at ABB, and Mr. Roy Briga, Chief Scientific Officer at ABB.

CPVO: Could you briefly describe the story

The Community Plant Variety Office (CPVO) continues to play a pivotal role in promoting innovation and sustainability in agriculture, as demonstrated by the active participation of its President, Mr. Francesco Mattina, in a significant international seminar held on August 19, 2024, in Bangkok, Thailand. The event, organized by IPKey EU South-East Asia, brought together prominent figures from the agricultural sector to discuss the crucial role of plant variety protection in achieving sustainable development goals.

The seminar was